Are you concerned about maintaining your customers’ discretionary spending as household budgets come under scrutiny? Would it be useful to have a LOW COST, focussed, ongoing ‘finger on the pulse’ of consumers’ intentions?
BDRC has launched a new multi-client research service, Project Mars, to help you understand the impact of your customers’ changing financial priorities. It will help predict their spending behaviour and improve your forward planning. Importantly, Mars is focussed on annual discretionary spending and how consumers are adapting their behaviour to adapt to the new financial reality.
Click here for Free Report - Wave 1 Toplines
Benefits of Project Mars
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Forward looking
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Focused on future behaviour and impact prediction at a sector level. |
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Flexible
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Study can be tailored to suit specific business needs via confidential questions (see option 1 below) |
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Contemporary
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Reflecting intentions and behaviour at bi-monthly intervals throughout the year. Reports within 1 week of fieldwork. |
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Diagnostic
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Quick and effective qualitative research to get further under the skin of consumers in your market and/or customers of your brand (see option 2 below) |
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Predictive
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BDRC will be benchmarking findings against ACTUAL sector spending to assess the extent to which Project Mars has truly predictive qualities. |
How Does it Work?
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Every other month we will interview online a representative sample of 2,000 GB adults aged 18+, on key issues relating to their annual discretionary spending and savings behaviour, recessionary impacts and attitudes.
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All conventional analysis breakdowns are available, plus a special segmentation of the way consumers have been hit by the recession:
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Lucky
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Actually better off than before |
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Alright
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No economic adversity & no overall reduction in spending |
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Cautious - no economic adversity
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Cautious without any identifiable indication of economic adversity |
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Cautious - economic adversity experienced or expected
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Cautious for an identifiable reason: a negative economic event experienced or anticipated |
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Recession-hit
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No option but to cut back on spending |
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Spendthrift
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Economic adversity but not cut(ting) back on spending |
… so that you can see the real impact on your customers or supporters.
Participation - Next Steps & Pricing
A 12 month subscription provides 6 waves of bi-monthly interviews and analysis reports. There are optional services to increase the research benefits:
Option 1 - 2 quantitative questions testing the outlook for your brand & screening 8-10 ideas to encourage consumers to spend more in your area (offer applies to a single wave of Project Mars)
Option 2 - 10 diagnostic telephone depth interviews with people planning to change their spending patterns in your area. Understand in detail their plans to change their spending, what is driving their intentions and what will happen to the money saved by not spending in your area. Explore ideas to protect their spending in your area.
Participation fees are as follows:
12 month subscription [6 x bi-monthly waves + reports] – only £3,000 (no VAT)
OR
Full Wave 1 report – only £750 (no VAT) discounted from any subsequent subscription to Project Mars (i.e. fee becomes just £2,250 - no VAT).
To see a copy of the Project Mars questionnaire, click here.
For the Project Mars timetable, click here.
To see the Wave 1 Topline Report, click here
For more information on winning the battle for discretionary spending, contact:
Tony Wornell | Mark Long
Tel Office (020) 7400 1000
