Within our chosen markets we co-ordinate a full range of research studies using the most appropriate data collection and analytic techniques to meet our clients’ objectives.
These include:
Brand strategy
Brand tracking
Advertising / communications development
Product positioning
New product development
Channel strategy
Measuring operational performance
Market segmentation
Customer experience / satisfaction
Trade-off analysis
Pricing
We use a wide array of research methods, including quantitative, qualitative, mystery shopping, on-line and desk research. Proprietary techniques include AdForensics, BDRC Brand Health Model, Corporate Identity Matrix and ZMET (Zaltman Metaphor Elicitation Technique).
