The powerful twin effects of long term technological change and the cyclical impact of the economic downturn have forced many corporate and professional organisations to review both their strategic goals and their operating models. When this is coupled to the changing demands of their customers or members, the need for actionable consumer insight becomes overwhelming.
The traditional orthodoxy is that major brands do better in a recession as there is a ‘flight to quality’ and weaker competitors fall by the wayside. But, as the first 'digital' recession, it may be emergent brands with new offerings that are able to identify and exploit the opportunities that will prosper. It is worth recalling Darwin - it is not the strongest of the species that survive, but the ones most responsive to change.
Recessions change industry dynamics, so organisations need to be able to re-invent themselves faster than before.
At BDRC Continental we have experience of working with many organisations, helping them to deal with key strategic issues - customer loyalty, brand strategy, NPD or pricing. Understanding how to tackle these issues, who we need to talk to in order to gather representative data, and then being able to engage with them in a way that reflects their business and expertise, are key skills that BDRC Continental can offer.
Please follow the links below for more information about how we can help you understand:
To see some of our recent work, including the latest UK business confidence data from the Business Omnibus please click here (News page)
