Cards and other methods of payment are the most tangible aspects of financial services. They are the tools of day-to-day money transmission and, being visible, their design and imagery are important. Example projects cover both card issuers and providers, including:
Payment usage & attitude
Large, quantitative consumer studies of the nature and extent of usage of different methods of payment, their imagery and driving factors.
Card acquirer satisfaction
Ongoing tracking of service delivery among merchants using card acquiring services.
New card NPD
We have conducted many studies to inform development of new credit, debit or retail store cards, and both solus and affinity cards. Methods have included conjoint studies, concept tests and group discussions.
Market opportunity studies
We conducted much of the industry body research around the launch of Chip & PIN in the UK and have more recently looked at awareness and use of contactless cards. We assisted Barclaycard with up-take measurement for the continental launch of their card, and conducted uptake research for one of the major retailers evaluating potential for a new, own-brand credit card.
Card design studies
Typically qualitative research using mood boards and / or card mock-ups to identify preferred designs.
To find out more, please contact one of the team.
