The current account is the unglamorous but essential workhorse of financial services. It is the central day-to-day banking service and often the anchor for cross-selling other products. So acquiring, retaining and ‘farming’ current account customers is crucial to the success of major banks. Example projects we have conducted in this space include:
A periodic syndicated study that looks at current account customer acquisition and retention and key driving factors, based on a large quantitative sample.
Added value accounts
Many studies (qualitative & quantitative) to inform product range design / refresh for fee based accounts offering extra services.
New current account design
Trade-off studies to inform the optimal design of new mass market current accounts.
Niche current account design
Qual / quant studies to aid the design of specialist accounts for niche markets, such as ex-pats, Polish immigrants and the 50+ market.
To find out more please contact one of the team.
