Providers need to understand the buying process to maximise the chance of their brand being considered and then chosen. Regulators need to help consumers make better, more informed decisions about their finances.
Example projects include:
The purchase decision
Longitudinal research has been conducted across a range of financial purchase decisions to understand the key stages, influences and opportunities to delight available to suppliers. These studies are very useful in pinpointing brand choice factors and moments of maximum openness to alternative offers.
Decision modelling
Occasionally a decision is of such importance that a quantitative ‘what if’ model is required. We have conducted studies like this in the savings and personal loans markets. These can determine what drives inertia and provide a test-bed for simulation modelling.
To find out more please contact one of the team.
