Covering everything from guest profiles to use of information channels, BDRC Continental provides a 360-degree view of the changing marketplace.
If you would like to know if there is a viable market opportunity to launch your brand or meetings product in new territories or simply want to understand your brand positioning in existing markets, the Hotel Guest and Meetings Market Surveys blend extensive consumer research with market analysis and offer unparalleled access to historical brand and market information.
The Hotel Guest Survey is based on approximately 15,000 interviews among business and leisure travellers in 40 countries and the Meetings Market Surveys among corporate bookers and agents in the UK, France and Germany. These essential resources offer a unique snapshot of the state of the market and the opportunity to benchmark your brand strength against key performers and emerging brands.
The core Hotel Guest Survey covers
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Traveller profiles, market segmentation, market dynamics and trends
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Booking behaviour and reservation channel usage
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Awareness and membership of loyalty programmes
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Internet usage for availability checking and bookings
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Marketing partners used by travellers
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Impact of marketing communication channels
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Consumer usage of different information channels
Click here for details of special reports on the opportunity for Sharia hotels.
For more information, please email us on hotels@bdrc-continental.com or contact one of the team.
