Advances in internet and mobile technologies have transformed the world we live in. The internet has democratised access to and distribution of information, but has also been a very disruptive technology, changing the face of industries as diverse as travel, retail and media.
The mobile revolution has taken two forms – in wealthier countries it has not just enabled us to stay in touch wherever we are, but has, especially with the emergence of smartphones, given us the ability to take advantage of the potential of mobile internet access. In developing nations the impact is arguably even greater – in the absence of established fixed line networks, mobile phones have brought connectivity where none previously existed.
Since 1997 we have been researching the usage of internet and mobile technologies and reporting on their subsequent conversion. Our research seeks to provide understanding of the emerging consumer landscape and predict the technologies with the potential for success.
Some of our key clients in this exciting sector include eBay, Microsoft, O2, Ofcom, and T-mobile.
We’ve worked on a wide range of projects including:
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Understanding customer behaviour and commitment: : Shopping journey, churn and emotional brand loyalty
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Pricing and new product development for a wide range telecoms & online services: Opportunities for mobile networks to expand into other sectors such as finance and education
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Smartphone and internet security
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Mobile broadband: Usage and attitudes towards niche products
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Usage of and attitudes towards search, webmail and messenger
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Video games: Demonstrating the value of in-game advertising To read our paper on Video games, please click here.
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The monetisation of online media content. To read our paper on the Monetisation of online media content, please click here.
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Video on Demand – including usage and attitudes, both for our own published reports, as well as for major national broadcasters
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Mystery shopping for telecoms and online services that involved multi-mode (store, phone, online) mystery shops
For more on recent developments in the sector please click here
