Max has recently become part of RPM Associates – a team of experts in the fields of internal communication, employee engagement, digital communication, research, measurement and evaluation. The team’s aim is to help companies turn employees into fans – a process which the team have termed ‘the road to fandom’.
Read all about it here and join the Linked-In group here
Some people predicted that the election would be the first ever ‘online election’. However the televised Prime Ministerial debates & consequent rise in the Liberal Democrat support on the back of the strong TV performance by Nick Clegg has highlighted the importance of ‘old’ media. Raymond Snoddy writing for Mediatel prior to the televised debate got both the importance of TV in the election and the rise of Clegg absolutely correct. Read it here.
The controversial Digital Economy Bill, passed in the run up to the General Election, could potentially affect a wide range of issues concerning both the internet, and the distribution of media in general. It will be fascinating to see if the bill manages to stem the seemingly inexorable rise in online piracy that has already had a very substantial impact on the music industry and is increasingly becoming an issue for all types of online media content.
Video gaming has been a huge industry for some time and is no surprise that gaming has attracted the attention of advertisers. We presented a paper in February at the MRG – in-game advertising flourishing through the downturn. It featured Max doing an impression of Charlie Brooker and is available in the downloads section. To read the paper please click here.
Also it is interesting to see pay-walls emerging in the world of online news content. In November last year we looked at the monetisation of online content (particularly micropayments) at the MRS New Media conference. To read our paper on the Monetisation of online media content, please click here.
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