Media & Advertising - Making media more accountable
It’s an exciting time to be working in media and advertising. There has been a remarkable proliferation in the number of different media available. This fragmented media landscape means that assessing campaign ROI and measuring media audiences requires increasingly sophisticated thinking.
BDRC Continental through regular reports and bespoke research have helped make sense of a changing world & quantified the value of both new and more traditional media.
Some of our key clients in this evolving sector include Channel 4, Microsoft Advertising, CNN, ITV, Classic FM, Cartoon Network & The Newspaper Society.
Areas of expertise
We’ve worked on a diverse range of projects including:
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Word of Mouth Research - using our Grapevine product
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Video games - demonstrating the value of In-game advertising.
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Created norms databases to assess ROI across a range of media (TV, radio, online in-game, outdoor, experiential)
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The monetisation of online media content - click here to see our paper on the Monetisation of online media content.
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The benefits of sponsorship
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How multi-platform campaigns can increase reach and campaign impact
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VOD – many studies conducted including tracking multi-platform VOD
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Experiential research – over 50 experiential research campaigns conducted in this growing sector
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Audience segmentations - most notably for video gamers
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International media research – large number of projects conducted in Europe, Asia, North America, Latin America and the Middle East
For more information on brand communications, please click here
For more on recent developments in the sector please click here
To find out more on media & advertising research, please contact one of the team.
