Visionary Insight - through dynamic market research

Financial

BDRC is a leading financial services research supplier. We research for most of the UK’s top banks, building societies and insurance companies. We have extensive market knowledge in this sector and can provide sector overviews for mergers and acquisitions research.

A growing proportion of our work is in syndicated studies, with the advantage that the cost is shared across a number of clients.  These studies include:

SYNDICATED PROJECTS READY FOR LAUNCH

Identity Theft & Fraud  - This covers perceived and actual risks, tracking over time consumer expectations and demand for solutions from financial providers.  Will help shape your strategy for consumer fraud and identity theft.
Prospectus May/June 2008

Mobile Payments Study - Looks at the consumer appetite for Mobile Payments in the UK, consumer needs and concentrations of opportunity for mobile networks and financial providers. Examines possible service solutions. Harnesses BDRC’s expertise in financial services and mobile telecoms.
Prospectus May/June 2008

The Customer Journey - Designed to understand what goes through consumers’ minds when they want to take out a product and therefore what their needs, emotions and expectations are, and how these are currently being met by financial providers, like yourselves. Multi-methodology to include consumer workshops and video diaries.
Prospectus June 2008

Mortgage Achilles 2008 - BDRC’s annual study focused on the drivers of business acquisition and retention in the mortgage market.  Encompasses both the consumer and intermediary markets. Study first launched in 1996.
Prospectus June 2008

Mortgage Acquisition Monitor (click for details)

 


 

ONGOING SYNDICATED PROJECTS

Project Mercury - Tracking Lenders’ Marketing Effectiveness and Brand Standing Among Mortgage Intermediaries [monthly]

Landlords / Buy-to-Let Panel  - Understanding the motivations of Landlords in the UK’s Private Rental Sector [quarterly]

Business Banking Mystery Shopping - Measuring the quality of account opening enquiry handling in the Business Banking sector [monthly]

Financial Atlas 2008 -  Assesses implications for lifestage financial marketing, particularly the impact of the credit crunch on consumer mindsets – spending habits in changing times and purchasing of core financial products
 
End-to-End Customer Journey Measurement

Web 2.0 in Financial Services (User Generated Content) 


 

REPORTS NOW AVAILABLE FOR PURCHASE

  • Stimulating Investments/Stimulating Savings
  • Emotional Brand Loyalty
  • Financial Pathfinder
  • Mortgage, Savings & Investments Mystery Shop
  • GI Market Segmentation

To enquire about forthcoming syndicated projects or to buy published reports please e-mail Mark Long (Client Services Director) or call him direct on 07966 454 958.


Our customised, ad hoc financial research includes:

What are we working on right now?

  • Onboarding Panel [credit card provider]
  • Mortgage Customer Contact Strategy [bank] 
  • TCF Workshops [savings provider]
  • Affluent Accounts [bank]
  • Intremediary Service Quality [lender]
  • Fraud Management [payment organisation]
  • Mortgage Application Monitor [building society]

Director contacts: (click name to e-mail)

Ian StevensTony Wornell | Roger Donbavand | Mark Long

Tel Office (020) 7400 1000

ML

"Standard Life Bank have enjoyed being involved with the landlords panel and have gained valuable insight from the study. Data from the study has been used to make product development changes and to help us communicate with this group more effectively."
Kirsty Bell
Customer insight Consultant
Standard Life Bank

Some of our clients

 

 

Emotional Brand Loyalty

 

News stories

Financial Research Case Studies

 

 

Mystery Shopping Services

 

 

 

 

 

Mortage Acquisition Monitor

 

 

 

 

 

 

 

 

 

 

 

Web 2.0 Financial Consumer Tracker