You have a successful brand and a great product -but if handling of enquiry calls and subsequent follow up action is weaker than your competitors, the rate of conversion of enquiries may let you down.

First launched in 1999, the BDRC Meetings Benchmark Tracker is an indispensable training aid that provides continuous benchmarking of enquiry-handling standards through mystery shopping, with real-time benchmarking of performance against industry competitors. In 2006, approximately 350 UK hotels, central reservation services, specialist and alternative venues are participating in this initiative.

Reporting of performance is delivered in 2 ways:

• Immediate email on completion of each enquiry, showing a breakdown of performance for a named call-handler, with embedded audio transcripts of calls.
• Detailed monthly report bulletins, showing the progression of each group and venue in the industry league table, with areas of strength and weakness

Click here for a sample of Meetings Benchmark Tracker output reports.

Participating venues also reap the PR benefits of outstanding service quality: the top performing group and leading venues are announced every quarter in Meetings & Incentive Travel magazine.

New in 2008, participating groups benefit from a free training workshop on enquiry-handling standards, in conjunction with BDRC partners MG Training (click for link).

Currently, BDRC measures the enquiry-handling standards of more than 20 leading hotel and specialist venue groups including:

Barceto	Best Western
City Inn	De Vere Hotels & Resorts
De Vere Venues	Earls Court & Olympia Venues
Etc Venues	Hand Picked Hotels
Hayley Conference Centres	Hilton
Ibis	InterContinental Hotels Group
Macdonald	Marriott
Novotel	Park Plaza
Principal Hotels	QHotels
Ramada	Renaissance
Starwood	Sundial Group
Thistle	Village

To find out more about the BDRC Meetings Benchmark Tracker or to confirm your subscription, please contact Matt Costin on 020 7400 1004, or email meetings@bdrc.co.uk.