We report on the uptake and influence of hotel and airline loyalty programmes on business travellers in Britain and Europe.  Using information collected on the BDRC Business Hotel Guest Surveys 2007, these reports analyse for each country:
(Europe includes Britain, France Germany, Italy Spain, Belgium and Netherlands)

 

• Awareness of specific branded hotel groups’ loyalty and benefit programmes
• Market size – penetration of membership of hotel loyalty programmes and elite tier membership amongst business hotel guests
• Influence of loyalty programmes on choice
• Usage of loyalty points earned on leisure stays
• Awareness of specific airlines’ frequent flyer programmes
• Penetration of membership of airline FFPs and elite tier membership amongst business hotel guests
• Influence of airline FFPs on hotel decision making

The information is collected as part of BDRC’s Business Hotel Guest Surveys conducted amongst business travellers in seven European markets and is based on current 2007 data.   The Business Hotel Guest Survey reports are well-established and widely used within the industry and are essential sources of information for Hotel Marketers.

This unique report is presented in PowerPoint format. The analytical comment is supported by a series of graphs and aims to communicate the findings about this growing market in a user-friendly format.

Prices: Britain  £900
Europe (incl. Britain) £1,900

Both reports are publications and therefore free of V.A.T.