A comprehensive report investigating the Spa and Well-Being market amongst leisure hotel guests in Europe, giving core information on the market: visits to resort-style hotels, uptake of specific treatment types, importance of different types of facilities and brand usage.

The report covers seven European markets: (Britain, France, Germany, Italy, Spain, Belgium and Netherlands) and covers the following range of topics:

• the profile of users of spa facilities and treatments
• the influence of the presence of a spa or spa facilities on choice of hotel
• market size for specific spa treatments, based on uptake of at hotels when on leisure trips in the last 12 months
• usage of resort-style hotels – both ever used and used in the last 12 months
• resort hotel brands stayed in last 12 months
• influence of offer of different types of spa and leisure facilities on choice of resort-style hotel

The information is collected as part of BDRC’s Leisure Hotel Guest Surveys conducted amongst leisure travellers in seven European markets and is based on current 2007 data.   The BDRC Hotel Guest Survey reports are well-established and widely used within the industry and are essential sources of information for Hotel Marketers.

This important report is presented in PowerPoint format. The analytical comment is supported by a series of graphs and aims to communicate the findings about this growing market in a user-friendly format.

Price: £4,950 (free of VAT)