BDRC's syndicated hotel guest surveys are unquestionably the key source for brand performance and customer insight in the hotels sector, giving subscribers the unique opportunity to assess their brands across all major markets with up to 20 years of trend data available on some.
Click here for Cris Tarrant's paper delivered to the Arabian Hotel Investment Conference 2007.
BDRC also offers a complementary study on the leisure traveller markets across Europe.
With more than 13,000 business and leisure traveller interviews in almost 40 markets, BDRC is the key supplier of insight into brand performance in the hotel industry world-wide. The advantage of syndicating these surveys is that the cost is shared across a number of clients.
| Strategic Applications of BDRC Surveys |
|
- Adjust or develop products & services - Marketing strategy development - Brand positioning - Benchmark for business objectives - Understanding variations in market behaviour |
To find out more on the BDRC Hotel Guest Surveys click here or e-mail Tim Sander or phone him on +44 (0)20 7400 1021.
BM
"The BDRC Hotel Guest Surveys provide critical insights to the performance of the Hilton brand, making them an indispensable tool to our marketing planning process."
Mike Ashton, SVP Marketing
Hilton International
