The meetings market is the fastest growing segment of the hospitality industry. How well positioned are you to capitalise? Is your rate of conversion of enquiries into bookings as high as your competitors? Where should you channel investment into your meetings product to drive customer loyalty? How do your customers rate your meetings product and service compared to your key competitors? How well-known is your brand beyond your existing customer base? What are the main threats to your business from new market entrants?

If you know the answer to all these questions, congratulations - you may already be a BDRC client!  If you are looking for answers to any of these questions or others, you may be interested to know that BDRC has a team of meetings industry research professionals who have one simple mission: to equip our clients with the knowledge required in order to win and retain more meetings business. 

In addition to the customised work that we do for high profile industry bodies such as Visit Britain, Visit Scotland, and Meet England, BDRC offers a tool-box of shared-cost, multi-client benchmarking services:  .  

BDRC Meetings Market Surveys 
Annual market studies amongst event bookers in the UK, Germany and Asia Pacific, focussing on brand performance and market dynamics

BDRC Venue Verdict
Real-time event-host feedback and benchmarking service providing you with all the information you need to improve the customer experience and drive business retention. 

BDRC Meetings Benchmark Tracker
Continuous monitoring of enquiry handling standards through mystery shopping, with real-time benchmarking against industry competitors 

For an informal discussion about any aspect of BDRC’s work in the meetings market, please e-mail or phone Matt Costin on 0207 400 1004