Measurement of brand awareness and salience and of the effectiveness of marketing communications is currently often restricted to monitoring existing visitors via visitor surveys.  However, this approach only paints a partial picture.  To provide a full understanding, these measures need to be assessed within the marketplace.

This BDRC survey allows attractions cost effectively to monitor key brand and communications effectiveness measures among large samples of the attractions-visiting audience within London and the South East.  This brand and marketing tracking survey, launched in 2007, is designed specifically for visitor attractions in London and the South East of England.

What does the core survey cover?

• Attraction brand awareness and salience
• Recent visits to these attractions
• Interest in visiting these attractions
• Sources of awareness of marketing communications activity
• Impact and persuasiveness of each of these communications on likelihood to visit

To read about this important project, download
an introduction here and
sample reports here.

The Quest to raise Interest Rates November 2007

Research Manager, Dr. Louise Brunger talks about the best use of the media mix to boost visitor numbers in the tourism sector.

 

 

To find out more, please contact (click name to email):
Steve Mills Director (020 7400 0381)
Alan Love Director (020 7400 0380)
Emma Bradbury Research Director (020 7400 0385)