In recent years, the body of evidence has grown to support the link between active participation in sport and leisure activities and social well-being. This principle lies at the heart of much of our work for public corporations. We also work on behalf of private operators in the areas of health and fitness and entertainment.
Our clients in this area include:
- British Waterways
- Sport England
- Ramblers Association
- Leisure Connection
- Living Well
Specific issues we have addressed for our clients in the recent past include:
- Market segmentation – behaviourally, attitudinally and geodemographically
- Customer/user profiling and tracking
- Customer/user attitudes and satisfaction
- Attitudes to leisure issues/participation
- Barriers to using/visiting
- Benchmarking
- Brand image studies
- Market sizing
- Lottery funding
- New product development
To find out more, please contact (click name to email):
Steve Mills Director (020 7400 0381)
Alan Love Director (020 7400 0380)
Emma Bradbury Research Director (020 7400 0385)
SM
"Over the last few years, our work with BDRC has been an invaluable tool in helping us understand who our customers are ..... Throughout this time the team at BDRC have shown great flexibility and support, helping us get the most from the work we do."
Angela Groves
British Waterways
Angela Groves
British Waterways