The travel industry continues to develop rapidly, with our commercial clients’ principal objectives frequently being to ‘spot the next big thing’.  Our research assists with this process by identifying trends and emerging issues within the sector.  We work on behalf of a range of travel organisations that operate in both domestic and overseas markets to assist with strategic, operational or marketing communications issues.  Our work in the transport field encompasses both public and commercial transport clients.

Our recent clients have included:

• RCI Europe
• Royal Caribbean Cruise Lines
• Docklands Light Railway
• P&O
• Public Carriage Office
  

Specific issues we have addressed for our clients in the recent past include:

• Marketing and communications tracking
• Market Segmentation – behaviourally, attitudinally and geodemographically
• Attitudes of the trade
• Brand positioning
• Barriers to product usage
• Brochure and new product development 
• Customer satisfaction/Passenger attitudes
• Market sizing
• Concept and new product development
  

To find out more, please contact (click name to email):
Steve Mills Director (020 7400 0381)
Alan Love Director (020 7400 0380)
Emma Bradbury Research Director (020 7400 0385)