The visitor attractions sector is becoming ever-more competitive as the UK exploits people's increasing desire to seek high quality ‘experiences’ within their decreasing leisure time.  We help our attractions clients to meet their strategic, operational, marketing and social objectives.

Our client list in this sector is second to none.  In recent years, we have provided research-based insight to a host of leading visitor attractions.  Indeed, in the past 12 months we have worked on behalf of well over 100 UK attractions, allowing us to develop relevant industry benchmarks.

Our portfolio includes organisations from the heritage, museums and galleries, gardens, wildlife, nature and leisure sectors. We have worked alongside many of these attractions for several years helping them adapt to the ever-changing tourism marketplace.

We support the sector by speaking at conferences and publishing papers.  We have sponsored the annual national Visitor Attractions Conference in the past three years and again this year.

BDRC launched its Attractions Marketing Tracker early in 2007, a multi-client study which is a cost-effective means of monitoring brand awareness and salience as well as marketing communications effectiveness.  Click here for sample outputs

Specific issues we have addressed for our clients in the recent past include:

• Audience development
• Visitor engagement
• Impact of Lottery funding on local communities
• Barriers to visiting
• Benchmarking
• Market segmentation
• Brand positioning
• Assessment of special events and exhibitions
• Interpretation and presentation of information
• Orientation and visitor services
• Concept and new product development
• Advertising measurement and creative development
• Membership

…………………….as well as addressing the most common issues our clients wish to understand:

• Who are our visitors?
• Why do they visit us?
• What do they do while they are here?
• What do they think of their visit?
• What will they take away from their visit?

To find out more, please contact (click name to email):
Steve Mills Director (020 7400 0381)
Alan Love Director (020 7400 0380)
Emma Bradbury Research Director (020 7400 0385)