Dr Crispian Tarrant, Chief Executive
Cris leads the senior management team at BDRC Continental. In addition to his management responsibilities he continues to have an active research role, with a focus on brand strategy projects. He is regularly in demand to advise senior management teams and to present at conferences. Cris commenced his market research career over 25 years ago with NOP, before moving to Applied Research & Communications where he became Managing Director, to be followed by his co-founding of BDRC in 1991. He has won MRS awards for Applications of Research and Best Presented Conference Paper. Cris has a Geography 1st from Durham University and a Social Sciences PhD from Manchester University.
Ivor Stocker, Chairman
Ivor has been the non-executive Chairman of BDRC Continental since 2006. Prior to joining the Group, Ivor had over 30 years experience in market research, the majority of which was gained at the NOP Research Group where he was Group Managing Director from the mid-1990’s and then Chairman until his ‘retirement’ in 2002. Ivor has also been the Chairman of Global Market Research, an independent international network of 27 companies since its inception in 1986. In addition, Ivor sat on the MRS Council for 12 years and was on the BMRA Council for six. Ivor was among the first researchers to be awarded with a Fellowship of the Market Research Society in recognition of his services to the industry.
