Ruth Watts, as BDRC's Head of Advanced Analytics, will develop, customise and apply advanced statistical techniques to a variety of research studies. According to BDRC CEO, Dr Cris Tarrant, the appointment strengthens the company at a time of significant growth. ‘With Ruth’s appointment, our clients will not only continue to receive the most comprehensive analysis of their marketplace, they will also receive the in-depth intelligence necessary to achieve sustainable competitive advantage,’ he comments.

Within our chosen markets we co-ordinate a full range of research studies using the most appropriate data collection and analytic techniques to meet our clients’ objectives.

These include:

• brand strategy
• product positioning
• measuring operational performance
• market segmentation
• brand tracking
• customer satisfaction
• new product development
• trade-off analysis
• pricing

We use a wide array of research methods, including quantitative, qualitative, mystery shopping, on-line and desk research. Proprietary techniques include Corporate Identity Matrix, BDRC Brand Health Model and ZMET (Zaltman Metaphor Elicitation Technique).