This report reviews key trends in the British hotel industry 2007.  It examines the business and leisure hotel market in terms of volume of stays and spend over the last decade.  It also looks at the growth of the domestic short break market and of branded hotel supply.  Internet usage in selection and reservation, hotel advertising and key hotel attributes is reviewed.  Finally, it reports on the profile of business and leisure stayers.

Since 1982 the BDRC British Hotel Guest Survey has been conducted annually amongst business and leisure travellers, with market sizing information derived from an omnibus survey representative of all adults in Britain.

The full BDRC British Hotel Guest Survey Report gives much greater detail on hotel market sizing, booking and staying behaviour, marketing and advertising issues and has a major focus on hotel brand performance, measuring awareness, usage, preference and perception.

The BDRC Key Trends summary report is an invaluable reference for those requiring fundamental information on this dynamic service sector.

1.  Size of the Domestic Hotel Market in Britain
     1.1  Domestic Hotel Market Volume
     1.2  Domestic Hotel Market Participation
      13  International Hotel Market Participation
2.  Hotel Market Average Spend
3.  Growth of the Domestic Short Break Market
4.  UK Branded Hotel Supply
5.  Branded Business Sector Growth
6.  Profile of Hotel Guests
     6.1  “Generation Y”
7.  Use of the Internet
     7.1  Usage of the Internet in Hotel Reservations
     7.2  Usage of Hotel and Travel Websites
8.  Advertising Spend and Recall
9.  Top Hotel Attributes

Total 24 pages